EXPERIENTIAL - We provide expert and visible brand experiences, that truly engages the consumer on a personal level. Our 'clear thinking' philosophy can inspire brands to communicate and perform to their best in an experiential way.
PANTENE PRO V
Some of our key staff were involved in the Launch of Pantene Pro V Restoratives shampoo and conditioner range to upmarket women through a sampling opportunity campaign. The Campaign created the Pantene Time Renewal Capsule - a luxury salon offering restorative hair care consultations with Pantene hair care experts.The capsule toured high profile premier events including Henley Royal Regatta, Newmarket Ritz Experience, Cartier International Polo, Cowes Week and Blenehim Horse Trials. The Pantene promotional team distributed the samples in a mini bag with money-off leaflets direct to the target audience.
The Results showed over 3,600 personal Pantene Restoratives experiences (hair consultations and massage) were delivered over the campaign period and 220,000 samples were distributed. The campaign attracted ITV, Channel 4, national and local press coverage and was shortlisted for the Field Marketing and Brand Experience Awards.
PANTENE
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Experiential
We have a wide range of further experiential case studies from roadshows, supermarket sampling, publicity stunts and shopping mall promotions. For many of our clients we work "white label" therefore, you may know our work but not our name. We have experience in the following sectors- Health and beauty
- Financial services
- Government campaigns
- Film launches
- FMCG products (samplings and testings)
- Technology products