ECDM were commissioned to help communicate the business' name change from Fortis to Ageas to all of the internal stakeholders i.e. the staff. The key positioning statement for the campaign was - 'the name has changed but the business is still the same'.
Working with Ageas' head office we created a campaign that clearly underpinned this message, including a competition wrapped around a pack of Starbursts to get staff to work out the names of celebrities and brands as they were known and how they are known today.
We also created a birthday party for the new brand - with birthday cake and a party bag to encourage excitement. This was accompanied by standees in high-traffic areas and a hula hoop competition (reflecting the hoops of the logo). We also communicated the change of name through the internal magazine and a poster campaign around the buildings.
We co-ordinated the activity throughout all of the UK operations - to ensure that the rebrand information was communicated effectively and to everybody at the same time.
We are also responsible for their internal magazine 'Connected' and have worked on an external magazine to their brokers 'TalkShop'.
Working with Ageas' head office we created a campaign that clearly underpinned this message, including a competition wrapped around a pack of Starbursts to get staff to work out the names of celebrities and brands as they were known and how they are known today.
We also created a birthday party for the new brand - with birthday cake and a party bag to encourage excitement. This was accompanied by standees in high-traffic areas and a hula hoop competition (reflecting the hoops of the logo). We also communicated the change of name through the internal magazine and a poster campaign around the buildings.
We co-ordinated the activity throughout all of the UK operations - to ensure that the rebrand information was communicated effectively and to everybody at the same time.
We are also responsible for their internal magazine 'Connected' and have worked on an external magazine to their brokers 'TalkShop'.
Client testimonial
ECDM worked with us to communicate our name change from Fortis to Ageas internally. Not only did it understand our communication objectives and key messages, but it came up with a number of creative ideas to get the messages across, and managed the campaign for us seamlessly from start to finish. We had a positive response to the campaign and to the name change generally, and would recommend ECDM for the delivery of impactful internal communications campaigns.Katie, Employee Engagement Manager, Ageas UK