ECDM were appointed to work on the Generation Green project by leading educational agency - Education Connections.
Launched in April 2008, Generation Green is a schools and community programme designed to encourage and reward greener behaviour. By taking green actions, schools and the wider community earn 'leaves' which can be collected by schools and exchanged for a wide range of exciting green-themed rewards such as bikes, gardening equipment, desktop wind turbine kits and much more.
From the initial design concepts, ECDM re-created the brand style across a variety of different media, from pupil activity and information sheets, screen savers and interactive tools, creating functional useable materials that remained true to the brand.
The programme has been very successful, with over 9,000 schools nationwide signing up in under a year.
Launched in April 2008, Generation Green is a schools and community programme designed to encourage and reward greener behaviour. By taking green actions, schools and the wider community earn 'leaves' which can be collected by schools and exchanged for a wide range of exciting green-themed rewards such as bikes, gardening equipment, desktop wind turbine kits and much more.
From the initial design concepts, ECDM re-created the brand style across a variety of different media, from pupil activity and information sheets, screen savers and interactive tools, creating functional useable materials that remained true to the brand.
The programme has been very successful, with over 9,000 schools nationwide signing up in under a year.
Client testimonial
We have worked with ECDM across a number of different clients and projects and see them as part of our extended team. They understand the importance of good, functional design and can marry the needs of education and business, to produce work on time and to brief. For British Gas, they were able to work with us, taking the brand style previously created and translating it across online and offline materials. They are proactive in their approach and fun to work with and have a 'get things done' attitude. I would highly recommend them to other brands and businesses.Sonia, Account Manager, Education Connections