Kirolite has been established in Dorset since 1942 and was set up to design and produce customised and production components, bespoke furniture and fittings for a number of industries including marine, construction and furniture. Kirolite specialises in solid hardwoods and timber laminating. They also have an on-site finishing facility, which allows them to control every aspect from conceptual design through to the finished product.
ECDM were tasked with looking at the marketing materials for this company. Focusing on promoting the brand to new clients in vertical markets and cross-selling existing products to current clients, we devised a generic brochure and a new brochure focusing on Solid Surfaces. From the Solid Surfaces brochure alone they had a 15% enquiry rate.
ECDM also designed and built a new website for Kirolite, showing examples of their work, the breadth of products and services available which positioned the company as leaders in their field.
ECDM were tasked with looking at the marketing materials for this company. Focusing on promoting the brand to new clients in vertical markets and cross-selling existing products to current clients, we devised a generic brochure and a new brochure focusing on Solid Surfaces. From the Solid Surfaces brochure alone they had a 15% enquiry rate.
ECDM also designed and built a new website for Kirolite, showing examples of their work, the breadth of products and services available which positioned the company as leaders in their field.
Client testimonial
As a successful wood machining business we hadn't previously needed to use an agency. However, with the change in the business climate, we wanted to get ourselves known to new markets and new clients. ECDM took us through the whole process, helping us to define a new online presence and the relevant collateral materials we needed to reach these new markets without alienating our core customer base. They were creative, practical and friendly and really understood what we wanted to achieve. I would definitely recommend them to other businesses like ourselves.Bonnie Randall, Managing Director, Kirolite